Brand Philosophy

About Me

Brand Philosophy

Sunita’s brand promotes the practical application of Meditation, Yoga, and Ayurveda wisdom for modern life, for greater freedom, happiness, and fulfillment.

One of the key pillars of her brand is her comprehensive knowledge of meditation, yoga, and Ayurveda, which includes its original language of Sanskrit and the many texts that comprise it. She has a sophisticated understanding of its physical, mental, and spiritual applications to modern-day living.

The brand advocates personal empowerment. The focus isn’t on life’s externalities—people’s opinions, social expectations, or material compensation. The heart of each human being has a calling to live a life of purpose. Something inside wants to be said, shared, and expressed. Not in judgment. But in support. The greater wisdom we explore within, the more we can express it freely.

By encouraging people to fall in love with the divine potential available in us all, we can focus on our creative potential, and support the creative potentials in others. Living this way, the brand believes that: competition, war, and worldly conflict can be eliminated and we can move towards a world of collaboration and greater communion.

Ralph Waldo Emerson says, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” Sunita says, “A world that encourages people to be themselves, will be humanity’s greatest accomplishment.”

Empowerment

I promote personal power. Social and familial expectations are a mix of rules by which others live their lives and expect you to live the same. While growing up, we mirror the thoughts and the rules of our elders and society. We start thinking these are our thoughts. We create the illusion that this is who we are. But deep down we know that our true self is not these thoughts. We know our true nature is different. With individualized Meditation, Yoga, and Ayurveda practices, we can shade these unnecessary layers quickly to reach our highest potential. This is true empowerment.

“True empowerment is when when we give ourselves permission to succeed. Yoga & Ayurveda practices help us gently let go of what is not serving us so we can live abundant, fulfilling life on all levels. ”
 

Expression

All human beings are creators at heart. Creation is innate and wants to be expressed. The degree to which you can live autonomously is the degree to which you can courageously and confidently sharing who you are—your gifts and dreams. Deep down, the wisdom of our hearts knows what the best thing to do is. When we follow what it teaches us, life conspires to help us fulfill our calling our ‘Dharma’. This is the space that the ancient teachings of Yoga & Ayurveda lead us to. Joy as creators, and joy as spectators to our creations. All we have to do is bring awareness to inner stillness.

“According to wisdom of Yoga & Ayurveda, every being is unique fingerprint of divine. What works for others may not work for us, when we do correct practices for our need, the results are mazing. Even simple practices can be very powerful when they are specially designed our needs”
 

Unity

Empowerment brings a greater union with the Self, where there is oneness between your mind, body, and the divine (Atma). From that space, we are all equal. When we fulfill our dreams and support others to fulfill their dreams, we create collective positive karma. It creates synergy rather than segregation

The main path to unity, is ahimsa (Sanskrit for ‘respect for all living things’). That means living our individual authentic expression, in full respect of the different expressions other people have, and other aspects of life express. Rather than competing for what is right or wrong, who gains and who loses, together we add a new chapter in humanities’ narrative. One where stories do not need to compete for a space to be written, but where artists realize they are all adding dimension to the same story—and there are countless pages to be filled.

“Yoga, Meditation & Ayurveda brings that feeling of “oneness” between mind, body & the divine.”

 

“First word of Patanjali’s Yogasutra is ‘Atha’ . I think this word itself can tell us what yoga is. Atha can be loosely translated as ‘here or now’ . And yoga is all about being in ‘now’ being in the moment. Yoga also means being present and when we are ‘here’ that means we are present moment. Beauty of Sanskrit language is word and form are one and same. Let me explain: meaning of word Atha is here or now. When we pronounce ‘Atha’ we have to use inhalation on ‘aa’ sound and exhalation on “tha” sound. And only one now or here that exists or that is reality is this breath. Moment before that was past, moment after that will be future. What is reality is Atha or now .”

- Sunita Patil

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